Audi e-tron Launch Event

Audi Taiwan launched its first fully electric vehicle, Audi e-tron, at Taipei Music Center in December 2020, attracting 150 media and 400 VIP guests.

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Solution

Pico planned the layout and programmes for the event, including the enchanting air drum and laser dance show which expressed the brand’s attribute of technical innovation.

Emphasising the core concept of all-electric Audi e-tron, Pico team used dazzling lighting effect and laser beams to simulate electric currents charging the Audi e-tron and draw the e-tron logo on the screen. Clever placement and arrangement of transparent and LED screens to display video content created a hi-tech environment. All were successfully synchronised to produce a highly entertaining experience for the audience and highlight Audi e-tron’s features.

In response to COVID-19, the team implemented measures including collection of guests’ contact information, measuring body temperature at the entrance, and ensuring guests wearing masks at all times.

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