The Guangdong CPS Digitalised Innovation Centre for Smart Discrete Manufacturing is a provincial-level establishment with a mission of utilising cyber-physical system (CPS) related technologies to enable digital transformation of discrete manufacturing and equipment manufacturing. The economic benefits of realising a new generation of smart manufacturing can be enormous.
Pico was entrusted to provide a full range of brand activation services for the facility, including overall planning, visual branding, experience creation, spatial design and build, and creating online exhibition halls.
The visitor journey begins with a film in an audience-enveloping U-shaped cinema. Titled Smart Manufacturing – Total Mobilisation, the film features trademarked cartoon characters ‘Chuang Chuang’ and ‘Xin Xin’, whose combined names mean ‘innovation’. Together, they lead the audience through the story of smart manufacturing.
The story continues in the main exhibition area, where clear and well-organised displays inform visitors of the Centre’s philosophy, technologies, and the different industries and products that can benefit from the application of CPS. Appropriately, the presentations themselves use such high tech elements as holographic imagery, smart mobile interactive display screens and 3D Touch controls. Their effect is to maximise visitor immersion and engagement and deliver information as effectively as possible.
As well as the exhibition area, the Centre features diverse facilities and spaces for innovative research, business meetings, talent development and office operations.
Meanwhile, remote audiences accessing the Centre’s 360-degree cloud exhibition halls can participate via online interactive live broadcasts, and even make reservations for offline visits and enroll for training courses.