Pico was engaged by the firm to help ensure that the experience would be both free of hitches and engagingly interactive. The team’s services included event programme planning, video production, on-site fabrication, promotional design, prop production and on-site execution.
The conference content was both immersive and interestingly diverse, with a programme that offered dance and music performances, Q&A sessions with prizes, and special activities designed to encourage staff participation. By its conclusion, the conference had attracted a total of 6,810 viewers and received 2.7 million ‘likes’ and more than 540,000 comments – a success by any standard.
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