The China Digital Entertainment Expo and Conference (ChinaJoy) is one of the industry’s mega gaming events. Held in late July to early August at the Shanghai New International Expo Center, the 2020 edition continued its tradition of fostering deeper communication between gamers and companies.
Tencent Games’ striking 996 sq. m. booth was the result of their commissioning Pico to create a brand presence with a theme of “spark more, explore more possibilities”. The booth housed six of the brand’s popular IPs (intellectual properties) and an array of in-person activities, creating an immersive feast of digital and cultural creative products for young visitors.