MP Singapore signs a Memorandum of Understanding (MOU) with SILMO International and Singapore Tourism Board(STB) to officially launch SILMO Singapore

MP Singapore, a subsidiary of the Pico Group has signed a three-year MOU with SILMO International and STB to officially launch SILMO Singapore.

Set to run from 12-14 April 2023 at the Suntec Singapore Convention & Exhibition Centre is SILMO Singapore – the Asian flagship edition of SILMO Paris, an international B2B eyewear and lifestyle trade show which presents itself as the global launch pad for new designs, collections, and technologies in the eyewear industry.

In tandem with SILMO International’s brand development, SILMO has been present in Southeast Asian region since 2018 with the hosting of the ASEAN Optometric Congress along with an international trade show in Bangkok. Anticipating the speedy relaunch of trade events post pandemic and above all with the aim of supporting growth of the optics and eyewear industry in Southeast Asia, SILMO moves to Singapore, a leading business events capital and a launchpad for expansion for its stakeholders to Asia, from 2023.

SILMO Singapore will showcase the top global brands and content of SILMO Paris, as well as major brands from across Southeast Asia. SILMO Singapore will also feature curated content and platforms for networking and knowledge exchange between industry leaders, with a particular focus on regional trends and interests.