How events cater to customers’ green sentiments
Lawrence Chia
Chairman, Pico Group

With a recent global report showing over 70% of respondents willing to adopt greener consumption habits, businesses are being compelled to demonstrate a genuine commitment to sustainability as never before.

Citing i Light Singapore, Asia’s leading sustainable light art festival, as an example, the Chairman shows how event planners used environmental conservation as a core creative concept, and how this drove a variety of green actions and initiatives designed to attract a wide audience. In other cases, green ideas can be more subtly woven into an event, in keeping with the client’s message and brand values.

*The above is a summary of the original Chinese article.

The full insights article was first published in Headline Finance on 11 April 2019 (in Chinese only).

Headline Finance has granted Pico permission to publish the article on all online and offline communications channels operated by Pico, as well as the channels of all our subsidiaries and affiliates.

Source: Headline Finance (E-newspaper versionWebpage version), 11 April 2019